Rukaiya spearheads our marketing initiatives and uses her experience in business development and project management to drive our marketing strategy and social engagement. She is responsible for positioning Momentum’s distinctive brand and directing all marketing, communications, and related business development strategies and initiatives. She has nearly ten years of experience in leading digital campaigns and event planning for member organizations and top law firms in the UK.
In her spare time, Rukaiya runs a cupcake business which she started in London in 2008. Her claim to fame was winning the runner up prize in The Times 'Royal Bake Off' competition for designing the Duke and Dutchess of Cambridge's wedding cake.